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We explore the point of websites from the view of the professional and from the view of the client. Often two different agendas!
Blog post on Vision, Value and Mission from Sell Your Service: https://sellyourservice.co.uk/2017/04/why-people-fail-to-meet-their-targets-and-goals-its-not-what-you-think/
Mike Killen of Sell Your Service and Sarah De Heer of Baker’s Dozen Media