- All Training
- Business Development
- Care Plan Courses
- Coaching Program
- Recurring Revenue
Crafting the Care Plan Product
Learn the structure of profitable care plans so you sell what works. Course reviews margins, pricing, sales pages, services offered and tools needed to provide this product to clients.
Agency Processes for Care Plans
Learn all the proven client processes for onboarding, website maintenance, and client support. All lessons show real tools in action along with tips, tricks, and lessons learned so you save time and money.
Automation for Care Plans
Leverage automation through Airtable, Zapier and Slack to elevate the efficiency of your care plan processes for maximum profit and minimal mistakes. Course prerequisite: Agency Processes for Care Plans.
Hiring Your Support Team
Discover how to locate, qualify, train, and work with a virtual assistant and developer in your business, specific to website care plans. This course will also explore strategies to use care plan revenue to pay your staff’s salary.
Selling the Care Plan
Sell website care plans to past clients, new incoming project clients, and new leads with existing websites. This course covers how to run a website evaluation for new leads with email copy, phone scripts, and follow-up email sequences.
Agency CORE Club – Coaching
A monthly membership program that focuses on the CORE Agency Framework™ to motivate and inspire growth. Coaching includes monthly coaching calls, workshops, and access to all past recordings.
Care Plan Intensive Bundle
Get all 5 Care Plan courses, Crafting the Care Plan, Agency Processes, Automation, Hiring and Sales, along with 90 days access to the Agency CORE Club coaching program. Purchasing the bundle gives you an over 40% discount.
Agency CORE Club – Process Bundle
Get two courses, Agency Processes and Automation for Care Plans, along with 90 days access to the Agency CORE Club coaching program. Purchasing the bundle gives you an over 30% discount.
Agency CORE Club – Sales Bundle
Get two courses, Crafting the Care Plan and Selling the Care Plan, along with 90 days access to the Agency CORE Club coaching program. Purchasing the bundle gives you an over 30% discount.
Care Plan Sales Outreach and Conversion – SOPs
A full course of standard operating procedures for outreach and conversion of cold and warm leads. Includes 20 video lessons, over 16+ resources, 2 Airtable base templates and full task lists.
Buying or Selling a Small Web Agency
5 hours of pre-recorded workshops from Kristina Romero and John Falke who give great transparency into the selling of Kristina’s small web agency to John and John’s acquisition of her business.
CORE Calibration Workshop
A 2-hour hands-on workshop to prepare your business for more recurring revenue using the CORE Calibration worksheets from the book The Revenue Relationship. Limited seats available per time slot. Next workshop May 2023.
Buy A Bundle and Save
All bundles include 90 days membership to The Agency CORE Club.
The Agency CORE Club
Define a better product and increase sales
- 2 Courses and 90 Days of The Agency CORE Club
- + Crafting the Care Plan Course
- + Selling the Care Plan
The Agency CORE Club
Improve your processes for more profit
- 2 Courses and 90 Days of the Agency CORE Club
- + Agency Processes
- + Automation for Care Plans
Care Plan Intensive
5-COURSE ACCESS Bundle
Transform your business with all courses
- Get 5 Courses and 90 Days of CORE Club
- + 90 days access The Agency CORE Club
- + Crafting the Care Plan Course
- + Process/Automation/Hiring/Sales at
WP Care Market’s Kristina Romero has trained over 2,000 web professionals, with training featured across the web. Kristina spent over 2 years as a coach in WP Elevation, spoken at numerous WordCamps, and has run webinars for GoDaddy’s Pro program. In all these instances, she’s continued to perfect her training for website professionals on how to deliver the best website care plans for them and their clients.
COURSE Partners & STUDENT Discounts
We've partnered with great service and software providers to offer our students
discounts on the tools they need for successful website care plans.
and many more...
Once a student, view the course bonuses page for all our student discounts!
What our students are saying ...
John Falke - Johnny Flash Productions
Leslie Surel - Surelutions
John Bendever - Local Marketing Pros
Robert Simmons - Hatmen Marketing
I would like to thank you for helping me totally systemise the website care component of my business. The course outlined in great detail all aspects of processes, systems, setup, team hire, and selling WP care plans. You have removed the guess work and in my view defined best practice for managing care plans for WordPress clients. It is definitely worth the investment. I have already hire my first VA to start managing the customer experience allowing me more time to work on the business.
Paul Battaglia - Digital Junction
I signed up $500 a month of new website care plans during the actual week of training. The training was useful and practical and easy to implement. So many web pros are leaving money on the table by not offering website care plans. Take this course and you'll reap the benefits ... quickly.
Mike Ruman - Ruman Web Design
This course has given me the kick I need to fully implement our Care Plan offering and “get on with it”! Easy to implement and comprehensive templated processes and technical tools that fill in all the gaps, now fully equips me to move forward with no roadblocks or excuses.
Janet Pearson - Technology Matters
Kristina Romero's Care Plan Intensive is definitely worth the investment, even for those who are already providing website care plans. The Intensive is highly organized and packed with tools and information that you implement into your business right away. I have been offering website maintenance over 20 years but I learned several ways to improve my service, save time and increase profitability. Plus Kristina has a fun, upbeat personality which makes it exciting to learn. I highly recommend!
Beth Floyd - Roe Graphics
WP Care Market training was amazing. The content, the one-hour presentation, support files - everything was beyond and above my expectation. I highly recommend Krisitna training to anymore who is serious with they WordPress care plans. Best part of the training: automations! Following the setup you can save hours per month meaning more time with your family or friends. A+
Frederic Sune - WordPress Expert - Web Design Agency
An in-depth look at growing your business fast. The Care Plan Intensive course was a real eye opener for me and I couldn’t have asked for a better start to producing recurring revenue within my business. The course was well run and the information provided was priceless. I would recommend this course to anyone looking to fast track their recurring revenue stream.
Richie Zengoski - Titan Blue Australia
If you’re running a professional website development business, you need to put yourself through Kristina’s WPCare Intensive. She reveals everything she has done to develop the website maintenance side of her business – a wonderful value add for your clients, and a very profitable source of recurring revenue. She’s very organised and systemised, and generous with sharing her knowledge, processes, systems and templates. You’ll end up with everything you need to setup and sell your own website care service, which is exactly what I’ve done.
Annette Welsford - Commonsense Marketing
The WP Care Market training made me rethink my website maintenance offer completely. I now have the confidence to raise my prices and take on loads of new clients.